SEO or Search Engine Optimisation is a term that every entrepreneur or businessman/woman must have come across atleast a dozen times. This is due to the fact that today, SEO has made a permanent spot under the list of the top digital marketing strategies. If you’re someone who’s wanting to set up their own business/start up and haven’t come across this term, we’ve got you! Read this article till the end to understand SEO and it’s benefits in and out.
What is SEO?
Besides being a tool for brand awareness, Search Engine Optimisation is a digital marketing strategy that focuses on your website's ranking in search results on search engines like Google.
Whenever you search something on any search engine, it provides you with the best results based on the keywords you’ve used. It is extremely rare for a person to go on the next page of any search result. Hence, getting ranked on the top is extremely important in order to get noticed. Websites that rank among the top ones use SEO to help search engines identify them, their credibility and their contrnt in order to recommend them to users.
With extensive research and proper knowledge about how a person searches on engines and how SEO works, a company can increase its audience, sales and prominence to a great extent.
Benefits of SEO
1. Enormous Source of Site Traffic
As previously mentioned, SEO helps in bringing quality traffic or a specific section of people who are actually interested in your website and the things it offers.
Apart from this, it is also extremely customer centric. According to data, 73% of users go for the top 3 search results. Hence, it is extremely important for one to know about this strategy in order to rank at the top.
2. Increases Brand Awareness and Trust
While searching for a requirement, users tend to make a good amount of searches to get the best results. Due to SEO, if your website lands in most of their searches then this will not only help in increasing the credibility of your brand but also lead users into trusting your company.
With proper SEO knowledge, content and video marketing, one can unleash maximum traffic and customer interactions on their website.
3. Stand Out and Bypass Competition
With each surpassing day, online presence of brands and customers is increasing as we’re slowly shifting to the virtual mode at all levels. With this being said, having a strong influence on the online mode is extremely important.
A company with an optimised website is more likely to have good sales and leads than a company without an online presence or optimised website. With SEO, you can easily bypass a significant amount of competition in your niche.
4. Results in Better Cost Management
According to The Search Engine Journal, inbound leads can actually lower the cost of lead generation by 61% versus outbound leads.
(Inbound Lead Generation is creation of content and campaigns that bring in website visitors and converts them into leads whereas Outbound Lead Generation is the sending or pushing of messages out at a target audience.)
Advertising Costs are also lowered while using SEO as one doesn’t have to invest on advertising as long as users are visiting their website.
Unlike a lot of traditional marketing practices, SEO tends to keep giving results even after one has stopped investing in it i.e it is the perfect long term plan for your start-up/business. With better brand awareness, lead generation, advertising etc. your dreams are bound to come true!
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